About O bag online

O BAG ONLINE is an official O bag brand online store. We sell a very wide range of O bag brand products and ship to over 70 countries.

The O bag brand was established in Italy in 2009 by a vibrant and experienced group of extraordinarily innovative individuals who sought to create colourful and quirky objects of desire.

Our Italian designed fashion accessories are customisable, as additional parts can be bought to mix and match according to an outfit, preference, or mood on the day.

The brand aim is to give our customers greater freedom to express themselves sartorially and to accessorise in a distinctive and ever changing way.

The perfect marriage of form and function explains our cult following amongst those appreciative of practical and aesthetic design.

There are O bag brand stores in over 55 countries and hundreds in Italy where O bag started out.

Our first product launch was the O clock watch; characterised by clean minimalist design with mix and match dials and straps in a wide range of designs and colours. In 2010 we launched an ever-growing collection of O bag handbags and shoulder bags.

Numerous colours and mix and match handles and accessories allow customisation to suit your style, outfit and taste. Following on from the original O bag 'classic' came the O bag mini, O bag beach, O pocket, O basket, O chic, O city, O folder, some limited edition handbags and shoulder bags and more colours and accessories.

Social following

Follow us on our Instagram and Facebook pages and recommend us to your friends. We'll keep you informed of new season products, competitions and special offers.

Product reviews and social sharing

If you've bought our products you might like to write a product review so that others may learn of your experience. Look out for the email from us a few days after you receive your package. We’d also appreciate it if you would socially share your chosen products on Facebook, Twitter and Pinterest. The buttons for this are under product photos.


Romain Réglade is credited for some of the photography on our website, some of which feature the model Helena Hall. The copyright belongs to JComm Limited.

Richard Wakefield is credited for some of the photography on our website, some of which feature the models Ella Harding, Alina Portnova and Katie Burns. Creative Direction: Ella Harding. The copyright belongs to JComm Limited.

O bag Store, Solihull

To all of our customers and followers at O bag Store Touchwood we have some exciting changes underway.

From May 25th we have relocated to a new larger capacity location at our Head Office in Shirley, Solihull (Just 5 minutes from Touchwood) and we would love to see you there.

So come see us TODAY at:
O bag Store
Unit 30 Monkspath Business Park,
Shirley, Solihull, West Midlands,
B90 4NZ

OPENING TIMES : 10.00am to 4pm Mon to Fri by appointment

Please call to make an appointment with one of our O bag specialists and take part in the
O bag personal shopping experience.

Tel: +44 (0)845-519 8181.

Touchwood Store Gift Certificates & Store Credits : Please be assured that all gift certificates and store credits remain valid for use with us at O bag UK and onward at our future O bag stores. If you have any concerns or questions regarding these exciting changes to our O bag store please email our customer care team or call us on 0845 519 7171.

O BAG ONLINE is a trading name of JComm Limited. Registered in England & Wales No. 09878439. VAT No. GB-233773110. CONTACT US >> | PRODUCT GUIDE >>

O bag online